BETWAY.COM part of the Carmen Media Group is set to change the standards of Online Betting

Why launch a new betting site now? is a new brand owned and operated by Carmen Media Group Ltd, one of the biggest providers of online gaming in the world. Carmen Media now plans to take on Europe with a new brand! The strategy for the success of is clear. With highly competitive consumer oriented products, the best price and higher value offers on the market and an extensive selection of sport bets and live betting, is out to change the standards of online betting. has hired industry leading experts to build and operate the site. It was a daunting task but with the experience and know-how of skilled individuals within the Carmen Media is set to be one of the biggest players on the market.

-It’s time to move forward and build a sport betting, casino & poker site that puts the users in focus. We compete with a combination of more odds, better odds, higher bonuses and a superb poker network and we are sure of capturing a good portion of the European market. The task of building has not been easy but the end result is great, we now present the best product on the European market and we are proud of it!” Says Per-Ivan Selinder, Manager of will offer sports betting with a huge selection of odds and live betting events on all the biggest leagues and sports internationally. Players can also sit down and experience the thrill of playing in our award winning casino and poker room. In particular, the rise of poker has blown new life into the way people use the net. will be second to none in that area. Together with one of the biggest and most respected networks (PRIMA) poker players will not only have the best sign up bonus the industry have ever seen, but also a wide selection of levels, tournaments and special promotional events that immediately puts on the map as one of the most active, fun and entertaining places to play poker. poker will off course also offer special European tournaments and events that put our players in the most wanted live tournament seats around the world.

-We are excited to launch this product across Europe and are proud to say we will be leading the way in the development in online betting and gaming. Behind is a solid and reputable operator this is a strategic decision! What that means is that there is a commitment towards our players to secure funds, invest in players and markets and constantly strive to improve both the product and the service, to offer the best entertainment experience possible and to become market leaders in Europe!” says Per-Ivan Selinder.

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Carmen Media’s vision is to be the world’s leading online and offline entertainment organisation. With its proven track record, experience, financial stability and the addition of to its portfolio it is well placed to achieve these targets.